Don’t steal. It isn’t nice. And… it make you extremely vulnerable you security hacks if you “steal” software packages. Smaller firms often will use unlicensed software packages to save money. This is especially true if they only need a program for a specific task.
Cybercrime: In-house protection that only YOU can provide
From the political world to the corporate, all we hear about is hacking, hacking, hacking. Everyone gets hacked, data is stolen, etc. So, the cry goes up for better security protections for everyone’s data.
When small business managers think about their IT infrastructure, they think about their employee’s mobile devices, cabling, Wi-Fi, laptops, a printer, and Internet connectivity. These are the basics of their IT infrastructure.
One thing smaller firms and individuals are often reluctant to do is download updates to their operating systems and individual apps and programs. Why? Well, because it takes time and you have to reboot the device. Other reasons are a fear that the newest update will have a bug and cause problems.
It just keeps showing up in the news. Ransomware seems to just not come to an end. If you haven’t heard, ransomware is a particularly nasty virus that freezes access to your data and then demands a ransom, usually in bitcoin. The worst thing about it is that once you are hit, there is almost nothing you can do.
So, you made it back home from the show. You’re exhausted and work has backed up in your absence. Here is where the entire investment in the show can go down the drain. Follow-up is critical. Every one of those prospects need to have follow-up. Lots of it. One contact isn’t going to be enough.
We’re back. In the last post, we talked about building momentum toward a trade show exhibition. Today, let’s look at your efforts during the show itself. You already should have sent out a reminder the morning of the show in posts on all your social media accounts, an article on your website blog, and a general email that you’re exhibiting. Now it is time to work the booth.
Going to a tradeshow for the first time? Don’t make the mistake of viewing this as a 1-2 day discreet marketing event. Instead, view your exhibit at a tradeshow as the central feature of a much longer and holistic marketing plan that builds to the event, and then culminates in the successful postshow follow up that signs on new customers. In the next few posts, we are going to break down the tradeshow marketing plan into three bite size pieces. Today, the pre-show build up.
Smaller firms often struggle just to keep up with maintaining a website. Worrying about a scaled down version for mobile users seems like just too much trouble. Today’s blog is all about why this matters to you and why should you bother with a mobile version.
You can have all the locks on your data center and have all the network security available, but nothing will keep your data safe if your employees are sloppy with passwords. There are many ways data can be breached, and opening some link they shouldn’t is one of the most serious security sins employees can commit, but today we’ll just talk about passwords.